A local landing page is an extension of the idea of geo-targeting. Creating a local landing page is an effective way to get local search traffic and more business. A local landing page is a great place to highlight your most important products as long as you do not make the page too crowded. Domains with local relevance linking to a local landing page can do wonders for local listings.
City or state included into your websites title tags, its another important factor for your local landing page is to have the city or state youre targeting included into its Title tag. Another use of a Local Landing Page is targeting key phrases that have little to no search volume, but when searched for are going to generate more potential leads than more general key phrases.