Accelerated Mobile Pages
Accelerated Mobile Pages is a new open standard for publishers that intends to create streamlined pages which will load quickly on mobile devices. According to the search giant, Google Accelerated Mobile Page is an open source initiative designed to give publishers a way to create mobile optimized content once and have it load instantly everywhere on the mobile web. AMP are designed to function just like standard HTML pages but with features that are optimized for smartphones and tablets. AMP are based on a new framework called AMP HTML aimed to allow building lightweight, rich websites that include text, images, videos and smart ads that load instantaneously on mobile devices. Barry Schwartz has written…
A day earlier than expected, Google has pushed AMP results in the Google mobile news carousel.
Google’s launch of accelerated mobile pages in its search results appears to have started a day earlier than expected. People are now reporting AMP listings showing in the mobile search results.
I can see these, and I’ve seen many reports from others, though not all of our Search Engine Land editors are able to replicate them. They do appear to be rolling out widely, however. We have a question out to Google for confirmation.
To see if you have the new AMP search results, try a search on Google.com for any query that triggers a news box, such as trump, google, waze or obama. Find out more here…
Here are screen shots from my iPhone 6S showing the AMP icon in the Google mobile news carousel:
Google Search is excited to share a preview of how Accelerated Mobile Pages are helping us create a fast and beautiful content browsing experience for mobile web. In this early stage of the project, a group of publishers and platforms have come together to demonstrate how Accelerated Mobile Pages can transform the mobile web experience.
Google has launched Accelerated Mobile Pages
The AMP project is an open source initiative which aims to improve the performance of the mobile web. As our own Rebecca Sentance explained in her article on Google’s AMP only yesterday, AMP pages are a “stripped-down version of the mobile web which runs on a reinvented version of HTML.”
Google has stated that a page created with AMP HTML can load anywhere from 15 to 85% faster than the non-AMP version of that page.
What this means for users is a much faster mobile web, and for publishers using AMP a likely boost in search rankings, as site speed and mobile friendliness are both vital for user experience.
It was informally speculated during the announcement of AMP back in December that these pages created using AMP might receive a ‘fast’ label (similar to the ‘mobile friendly’ label), but it seems that Google is going with AMP and a little lightning bolt. Get more details and information here…
In one way, Accelerated Mobile Pages are designed to save publishers from themselves. This doesn’t change the fact that the mobile web needs improvements and Googles Accelerated Mobile Pages is a step in the right direction.