Advanced SEO Techniques For Your Business

Advanced SEO Techniques in Melbourne Business

Advanced SEO Techniques

Advanced SEO techniques are what makes the difference between consistently showing up on the top of the first page of Google and other search engines, and showing up on the second or third pages of those search results.

Most of the time advanced SEO techniques are used by large sites, like job portals, engines, eCommerce shopping and other large sites having huge competition.

There might be many techniques but below mentioned  advanced SEO techniques can help you in growing your business in no time.

Advanced SEO Technique To Drive More Traffic To Website

The Internet is a very crowded place, yet everybody wants to be on the web. Since consumers are searching for everything online, you ought to take business there too. But, surviving on the Internet can be tough, and it is getting tougher by the day. So, to rank among the top searches, to increase the traffic to your website, to boost your sales and reliability, you need to deploy advanced SEO (Search Engine Optimization) techniques to your social media and website content, and of course your digital strategies.

Advanced SEO techniques

Search Engine Optimization (SEO) is not a new term and marketers have been using it since they have been online. SEO is basically the way you understand your target audience, and meet their needs to reach in a better way at a much faster pace. According to a report by hubspot.com, around 12 billion web searches have been recorded every month in the US alone. In the last year, the usage and popularity of SEOs have increased a lot as marketers have started to generate customer centric content and mobile optimization for better results. According to a research by searchenginewatch.com, 50% of mobile searches are done for finding a local result, while 61% of them result in a purchase.

So, you can imagine the importance of advanced SEO techniques in today’s dynamic and competitive digital market to reach prospects and ensure a prominent digital presence. The following popular technique will surely help you to keep your business on the go:

Video Marketing is on the rise:

Videos are a great way to engage the audience. According to a recent survey, 62% of all Google searches are videos. So, incorporating video content in your website increases your chance of appearing on the first few Google pages. According to the data by Quicksprout, video content gets 50 times more organic page ranks in Google than plain text, and 41% higher click through rates. So, include and index engaging videos in your website or upload on YouTube or SEO search engines to grab the attention when viewers search with specific key words.

Mobile Optimization is important:

Mobile marketing has been the most popular trend in the last year and more and more marketers are shifting to mobile apps. According to statistics, mobile searches have increased by 43% year-after-year. Google has also promised that mobile friendly websites will get a boost on mobile searches. Since, 4 out of 5 consumers use smartphones for purchasing and about 70% of mobile searches can result in an action within an hour, it is important that your content is mobile optimized. This will help you to keep yourself ahead in the competition, you need to optimize all your content and SEO strategies for mobile searches. In addition, the importance and popularity of mobile apps is increasing and hence, marketers are quickly adapting to the trend by launching their mobile versions.

[Read the full article here.]

These advanced SEO techniques may not be the easiest to implement they certainly require more effort than basic keyword research and link building but they are incredibly effective. Our advanced SEO techniques will help increase your positions on Google and other search engines.

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Branding And Marketing For Your Business Success

Branding And Marketing For Your Business Success

Branding and marketing are extremely important in getting brands to this position. The purpose of branding and marketing is to establish a mutually favorable and long-term relationship between the brand and its partners and audience. Both branding and marketing are intended to add value for customers, creating a reason to buy, use, or share what your company has to offer.

If marketing is seen from the point of view of old-fashioned production or selling orientation, it certainly looks as if branding is the heart of everything, and marketing is just about selling techniques. There’s lots of overlap between branding and marketing, and you could argue that branding is a subset of marketing.


Branding can also deliver real internal benefits. Your branding will cultivate what your consumers can expect of you, and what they will experience when they utilize your products or services.

Where Marketing Ends, Branding Begins

So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?”

What I’ve noticed from my years of experience in online marketing is that you probably think branding involves the following:

Logos, color schemes, and website design – What should my logo be? What colors represent my business best? How do I go about with my web design?
Brand mentions, links, and social popularity – I have to be as visible online as possible, because this promotes brand recall
SERPs visibility, ad campaigns, and other promotional efforts

If you answered any of the above, then you’re looking at branding the wrong way. The items I mentioned are all marketing tools and strategies, and they only scratch the surface of branding.

What’s the difference between marketing and branding?

branding and marketing

Marketing is the set of processes and tools promoting your business. This includes SEO, social media, PPC, local search, mobile, and traditional promotional methods and tools. Branding, on the other hand, is the culture itself, the message that permeates and rules all the process of your business.

Common Misconceptions about Branding

Mixing up marketing and branding is only one of the most common misconceptions about branding that you will encounter. Many businesses and marketers handling branding tasks also make the following misconceptions:

Misconception #1: Branding is marketing / advertising / promotion / anything to that effect.

As mentioned earlier, this is a misconception because branding goes deeper than marketing. Marketing, advertising, and other promotional activities only communicate your brand personality and message. Your brand is comprised of your personality, your voice, and your message; branding is the process of establishing these traits.

Misconception #2: You are the ultimate authority when it comes to your brand.

This is a very common misconception, especially among first-time business owners. The truth is while you set the tone and get the ball rolling so to speak, and you set the guidelines that your organization will follow and live by as they work with your brand, this does not automatically make you the ultimate brand authority.

Your customers are the ones who ultimately define your brand. Their perception of your brand is what sticks with the people they influence. This is why it’s very important to select your brand values carefully; otherwise, your brand may be taken the wrong way – or worse, it may fail when you don’t see repeat customers.

Misconception #3: There exists a formula for success when it comes to branding.

Just because everything in online marketing can be measured doesn’t mean everything has a formula. No two companies are alike. While a similar process for developing a brand may work for businesses in the same field, for example, these businesses will still have unique identities and needs.

The truth is that there is no formula – branding is and will always be a customized experience. The good news is you can measure the success of your brand easily. What you should look at in this case is the behavior and the interests of your target audience.

Branding the Right Way

In order to create and establish a strong brand, you’ll need to ask the most fundamental questions behind its development. Before you begin to plan your online marketing strategies, you need to do the following first:

Establish Your Purpose
The first thing you need to clarify is why you do what you do. You won’t get the answers right away – you’ll need to ask yourself why several times before you get to the root purpose, the very core of your business. Start with questions like:

  • Why did I build this business?
  • Why do I want to help out this specific group of people?
  • Why does it matter to me that these things get done?

As you keep going, note the answers you are giving each “why” – these answers will form your purpose. Walt Disney answers this question very well, and is a good example of a company that knows why they exist: they want to bring joy to children everywhere. This permeates everything that they do.

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Choose Your Personality and Voice
After asking why you do what you do, ask yourself: What is my brand? This will help begin to shape your brand, becoming a skeleton on which you will attach the rest of the ideas, values, and messages. At this stage of brand building, ask yourself the following:

  • What kind of voice do I want to use for my brand?
  • How do I want to be perceived – do I want to be approachable and casual, corporate and formal, etc.?
  • Will I be able to stay true to this identity throughout the existence of this brand?

The last question is specifically important because your audiences will be looking for a solid, consistent identity. Your ability to stay true to your brand is one of the most important elements that will earn you customer loyalty.

Outline Your Values
Once you finish asking yourself what you are, it’s time to ask yourself “Who am I?” The values that you get from the previous step will define who you are as a brand. List these down and define these values in light of your business.

Zappos does a great job of outlining and defining their values. They have ten core values that they live by, and if you go through their blogs and their website, you’ll see these values permeating every process they have. You’ll also notice the people following these values to heart, from the blog posts, to their performance, to their customer service. Defining a good, solid set of values will help you become consistent and serve as your company’s guiding principles for work.

Define Your Culture
Your integrity as an organization depends heavily on the culture you cultivate in your business. Happy employees are productive, passionate, and cohesive, making your business stronger and your processes more easily manageable. This is why it’s important to establish what kind of culture you want to nurture in your establishment.

Google’s culture is very famous for encouraging creativity and innovation by giving their employees time and resources to explore new things. Their 80/20 policy had paved the way for innovations like Google Glass and Android. Although it is not being implemented as a policy anymore, their engineers are still encouraged to take on side projects that allow them to innovate. You can see how the culture lives on despite the fact that the policy has been removed – that’s the power of culture.

Communicate Your Brand to Your Audience
Finally, you get to the point where marketing comes in – you now have to decide how you want to raise awareness about your brand. The previous steps, combined with market research and analysis, will play a huge role in determining how and where you communicate your brand to reach your target audience effectively.

The following will be the most important points to discuss when planning communication strategies:

  • Your company’s mission statement, which you can easily derive from your purpose;
  • The benefits your customers will get from your business, which is also answered at the beginning of this process (the answers to the why’s)
  • Your chosen platforms and the appropriate media for each
  • Your calls to action – what goals do you have, and how do you plan to entice your audience?

Conclusion

Branding isn’t the same as marketing – branding is the core of your marketing strategy. In order to build an effective brand, you need authenticity and clarity in each of the steps discussed earlier, allowing your target market to identify with your brand personality and values successfully.

One final thing to remember – and a very important point – is that branding isn’t a one-time thing that you do at the beginning of establishing your business. It is an ongoing effort that permeates your processes, your culture, and your development as a business, and it requires your dedication and loyalty in order to reflect in your work. At the end of the day, the true measure of your branding success is in earning loyal customers who become your brand ambassadors as well.

From what I understand here on this site, branding is the ID of the company which is stored in the minds of the consumers. In other words, branding is wholly contained within the marketing endeavor

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Local SEO Strategy For Increased Traffic

Often times we are asked about ways to boost conversion for local SEO activity.  At times traffic becomes stagnant and appears to hit a threshold but the good news is there are way in which these limitations can be overcome.  The following article from Search Engine Land covers this in great detail.

 

Local SEO: Become the voice online for your market

How can you improve online visibility for your local business? Columnist Corey Barnett advises producing content of interest to your community, even if it’s not directly related to your business.

Instead, it’s worth writing about what your audience cares about: your local community! Where you sell and who you sell to are more important than what you’re selling.

The local long-tail opportunity

Here’s an example. A local insurance agency I work with has long ranked in the first position organically and in the local map pack for most of their services. They sell auto, home, life, health and business insurance. This client also has a positive reputation online, earning rave reviews on Google and Facebook.

However, they weren’t gaining followers on social media, and website visitors were stagnant. Despite ownership of their industry’s most competitive keywords, the market was small. In a city of 250,000, only a handful of residents were actively looking for their services in Google.

So we started to write about what locals cared about. For the past two years, we’ve done a list article on all the reasons their city is the best place to live. In some months, it even outpaces traffic on the home page.

Takeaways

  • Four of the top 10 most popular pages have nothing to do with their services.
  • 35 percent of traffic is coming from blog posts focused on their community.
  • 44 percent of traffic is coming from the blog.

Other articles we’ve written include activities to do outdoors, where to propose in their city and the truth about local crime. The formula is to write blog content aligned with your audience and location, even if it doesn’t directly align with your service. These topics would work for most cities and consumer-facing businesses.

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Effective Search Engine Optimization Tips

Effective Search Engine Optimization Tips

SEO tips can vary enormously and much depends upon which SEO company or SEO consultant within that company you speak to. There are several hundred techniques to achieve higher ranking in the search results. There are a lot SEO tips to consider for your business.

These local SEO tips are for businesses who want to improve their visibility in local search results, which are those for which Google lists 3 local businesses and a map above their normal search results.

 

Whether local or organic, SEO tips can also help you determine which search engine optimization company that is best suited to help you reach your goals for organic search domination.

The following are Top 16 SEO tips that you can use to start improving the search engine ranking of your website.

Top 16 Most Effective Search Engine Optimization Tips [Infographic] | Social Media TodaySEO is a dynamic industry which requires keen observation and consideration in any kind of on-page changes, off-page activities or link-building strategies. Marketers are always looking at ways to beef up their SEO plans and boost traffic, while on the other hand, search engines are getting smarter and smarter every day. The below Infographic, curated and designed by Dilate Digital, takes into account the “Top 16 effective Search Engine Optimization tips” recommended by Ahrefs

According to Ahrefs research, the most important factor for an optimized website is site layout and architecture, which contains well-researched and relevant keywords with proper title tags, meta descriptions, header tags and vice-versa.

Website design must also fulfill the requirements of user-experience and search engine friendliness. To track your website performance and bugs, Google’s Search Console is your best option, while to understand traffic changes, landing page performance and other SEO elements, Google Analytics plays a vital role. Other factors that need to be considered are, content optimization and website speed (both for desktop and smart phone users), image optimization, link building, social media, Google Penalty recovery, content promotion and General SEO tips and advices.

Take a look at the key elements identified below.

Top 16 Most Effective Search Engine Optimization Tips [Infographic] | Social Media Today

With the infographics above, it shows what are needed things to do in order your website get listed in google and how to improve its visibility.

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Free Online Marketing Tools To Use

Starting up a business needs a lot of work like marketing. You will need to market your services, products or even your brand in order to get notice. To do this, one of the most effective low-cost to get your business market is using online marketing tools. Some of these online marketing tools are free while others are paid, however, most of the paid versions do offer free trials. Here are some of them.

10 Free Online Marketing Tools Every Small Business Owner Needs

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Every small business owner needs tools to get their marketing campaigns off the ground. Frankly, too many of these tools are only for enterprise-level businesses or require a budget that doesn’t always justify the ROI.

 

A personal hobby of mine is testing out tools and finding the best ones for myself and the team to use on our campaigns.

After much testing, here are some of my favorites that every small business should have in their tool box. [Editor’s Note: Each of the tools listed here has a free version.]

1. Answer The Public

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Answer The Public’s tool is completely free and has become an integral part of our content strategy. We use it to determine the topics and questions surrounding the primary keywords that we want to rank for. We then try to answer as many of these questions as we can with our content. This way, when Google is looking at which websites have the best information regarding the topic, we’re not only more likely to rank, but we also are more likely to convert visitors because we answer the most important questions they have.

2. Open Site Explorer

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Understanding your link profile and that of your competitors is crucial to building your Domain Authority. One of the quickest wins in every SEO campaign is to copy and paste your competitor’s URL into OSE and find all the sites that are linking to them but not linking to you.

3. Screaming Frog

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Screaming Frog is the go-to crawl tool for most everyone in the industry. While they do have a paid version of the tool, you can crawl up to 500 pages for free, leaving most small businesses in the clear. As mentioned above, this tool is terrific for finding broken links, auditing your redirects, finding pages that are missing meta data, and finding duplicate content at a URL level.

4. Siteliner

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Siteliner is a dream come true for quick and dirty duplicate content analysis. Once again, they limit the amount of pages you can crawl, but 99% of small businesses are totally fine with the free version. Simply place your url into their search bar and press go. You’ll be rewarded with tons of actionable data, like:

  • Duplicate content
  • Common content
  • Unique content
  • Average page size
  • Average page load time
  • Number of words per page
  • Internal links
  • External links
  • Text-to-HTML ratio

5. Portent’s Title Generator

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Say goodbye to writer’s block with this handy tool. Our content team loves to use this tool to come up with highly shareable content ideas. With the simple press of a button, this free tool gives you title ideas that range from serious to downright hilarious. Nobody’s ever said: “WOW, that sounds like a boring article; I’ll read it!” Have some fun with it, and even if you can’t find the perfect title, you’re bound to get the creative juices flowing. Read full story here

 

Hopefully, these real-life examples will help you decide which online marketing tools are right for your business so you can get started today!

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Google To Stop Showing Ads

Google are constantly making changes which keep us on our toes.  A myriad of constant updates means that your service provider needs to ensure they stay up to date.  The following is a good article demonstrating recent changes to google search display.

Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide

A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with two exceptions.

google-adwords-red2-1920Google is rolling out a dramatic change that removes ads from the right side of its desktop search results, and places ads only at the top and/or bottom of the page. At the same time, the company says it may show an additional ad — four, not three — above the search results for what it calls “highly commercial queries.”

All of this represents the conclusion of a test that began all the way back in 2010, and has been tweaked over the years since then. Search Engine Land readers — particularly some outside the U.S. — notified us late last year that they were seeing the top-only ads more frequently.

A Google spokesperson has confirmed to Search Engine Land that the change is now rolling out to all searches in all languages worldwide. Ads will not appear on the right side of desktop search results, with two exceptions:

  1. Product Listing Ad (PLA) boxes, which show either above or to the right of search results
  2. ads in the Knowledge Panel

The additional fourth ad that may show above the search results will only show up for highly commercial queries, according to Google’s official statement on the change:

“We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”

To clarify, the elimination of right-side ads impacts all desktop searches worldwide; the addition of the fourth ad above search results will happen for “highly commercial queries.” This would involve searches like “hotels in New York City” or “car insurance” and the like.

The removal of all right-side ads obviously makes the desktop and mobile search results more similar. On mobile, though, Google typically shows either two or three ads at the top of the search results.

Postscript: Search Engine Land was tipped to this change via email from a Google advertiser that wishes to remain anonymous, as well as the folks at The Media Image who wrote about the change yesterday.

Postscript #2: Google originally told Search Engine Land that there were two exceptions to the right-side change: PLA boxes and the Knowledge Panel. A spokesperson tells us that’s not the case, and that PLA boxes will be the only time ads will continue to show on the right side of the desktop search results page. Our article above has been edited accordingly.

Postscript #3: After additional email exchanges, Google is now saying that their original statement is correct — i.e., there may be two exceptions to the removal of ads on the right side of desktop search results: PLA boxes and ads in the Knowledge Panel. Our article has reverted back to its original version.

  Article source

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